Objective:
To enhance the University of Illinois College of Medicine Peoria’s (UICOMP) Family Medicine Residency Program’s visibility and engagement through cohesive branding across digital and print media. The project aimed to communicate the program’s values, benefits, and unique offerings to prospective residents and stakeholders.
Website Design:
The website redesign focused on creating an engaging and informative online presence for UICOMP’s Family Medicine Residency Program. The updated site features intuitive navigation, visually appealing layouts, and strategic use of imagery to highlight the program’s strengths. Key sections include program details, resident life, and information about the local community. The site’s design emphasizes accessibility and ease of use, ensuring potential residents can easily find the information they need.
Photo Shoot:
A professional photography shoot was conducted to capture the essence of the residency experience at UICOMP. The images showcase residents in action, the supportive learning environment, and the community atmosphere of the program. These authentic visuals were used across the website, brochure, and promotional materials to give prospective residents a genuine look at life in the program.
Brochure Design:
The brochure was designed to provide a concise and visually engaging overview of the Family Medicine Residency Program. It includes key information such as salary and benefits, program highlights, and available tracks. The design features a modern, clean aesthetic with vibrant imagery and strategic use of color to draw attention to important details. The brochure serves as a valuable tool for recruitment, distributed at events and informational sessions.
Pull-Up Banner Design:
The pull-up banners were created to visually reinforce UICOMP’s brand presence at conferences, fairs, and other recruitment events. Featuring impactful imagery, clear messaging, and strong calls to action, the banners are designed to attract attention and provide a quick snapshot of what the Family Medicine Residency Program offers. They highlight key selling points such as the program’s unique tracks, benefits, and commitment to training well-rounded physicians.
Conclusion:
This integrated design approach effectively elevated UICOMP’s Family Medicine Residency Program’s branding, making it more attractive and accessible to prospective residents. The cohesive visual identity created through the website, photography, brochure, and banners underscores the program’s commitment to excellence and community, helping to drive engagement and interest in the residency.
