As the lead designer for Pepsi’s Double Time energy drink test-market project, I oversaw the design from concept to final product. The goal was to create an eye-catching can that appealed to a rugged, endurance-driven demographic.
I began with market research and collaborated closely with Pepsi’s marketing and product teams. Through brainstorming sessions and client meetings, we developed a military-inspired design featuring a green camouflage pattern and distressed yellow typography.
Regular updates and feedback from Pepsi’s stakeholders guided the design refinement. Prototypes were tested with focus groups, allowing for data-driven adjustments. The final design resonated well in the test market phase, showcasing effective collaboration and strategic design.
