This project aims to create a comprehensive moodboard for Damco's new corporate branding. The moodboard ensures consistent, versatile, and professional visual communications across all platforms.
Key elements include the use of Aptos, a contemporary sans serif font, with clear text formatting and gradient applications. The color palette combines passion and energy with stability and intelligence. Multiple logo variations and guidelines ensure clarity and visual impact.
The moodboard showcases a mix of abstract, industry, and representational imagery, along with cohesive icons and infographics. It demonstrates the application of the visual identity in PowerPoint presentations and print materials like brochures. Backgrounds use subtle textures and color options to add depth and highlight content.
Overall, the moodboard serves as a quick reference for designers and marketers, helping maintain a consistent and professional brand image.
