As the Senior-Level III Designer at Office Max® HQ's Business to Business department, I spearheaded a series of impactful graphic design projects that shaped the visual landscape of our campaigns. Collaborating with a dedicated team of writers and in-house photographers, I played a pivotal role in translating concepts into captivating visual narratives that resonated with our target audience.
In my capacity as a senior-level designer, I harnessed my extensive design expertise to lead and drive the creative direction of our campaigns. I seamlessly merged creative vision with strategic objectives, ensuring that each visual element aligned seamlessly with our overarching goals.
Working in tandem with the writers and photographers, I contributed to the inception and development of new campaigns. Our collaborative synergy allowed us to craft compelling stories that combined persuasive messaging with evocative visuals, fostering a deep connection with our B2B audience.
As the lead of visual campaigns, I managed every phase of the design process—from concept to completion. I meticulously orchestrated the journey of each project, ensuring that every design element contributed cohesively to the narrative, enhancing the campaign's impact.
