During my time at Sourcebooks, a book publisher in Naperville, IL, I worked on designing a collection of promotional emails for a variety of famous brands. This project focused on creating engaging, visually appealing emails that would resonate with both children and their parents, showcasing beloved characters and stories from popular franchises.
The collection includes email designs for brands such as Disney's Frozen, Marvel's Avengers, Fancy Nancy, Star Wars, Pete the Cat, and more. Each email was meticulously crafted to highlight the unique features of the books, such as personalization options, interactive elements, and special offers.
For Disney's Frozen, the email emphasized the excitement of making storytime engaging, with visuals featuring characters like Elsa and Anna, and a call to action for creating personalized stories. The Marvel Avengers email featured dynamic graphics of superheroes like Captain America and Iron Man, encouraging recipients to create their own personalized S.H.I.E.L.D. decoder.
The Fancy Nancy email celebrated imaginative tea parties with whimsical illustrations, while the Star Wars email invited fans to add their child's photo and special message to the book. The Pete the Cat email focused on helping children learn positive messages, with a bright and playful design.
Overall, this project aimed to drive engagement and sales by leveraging the popularity of these beloved characters and offering personalized, memorable reading experiences. Each email was designed to be visually striking and to clearly convey the value and excitement of the featured books, contributing to successful marketing campaigns for Sourcebooks.
