For the 'One-Stop to...' campaign, I developed a series of social media posts and guided the visual direction to promote Peoria International Airport’s (PIA) convenient travel options. The campaign's central message was to highlight that travelers could reach popular destinations with just one stop, making PIA a great gateway.
Design Concept: The campaign's visuals are vibrant and destination-focused, using striking imagery of cities like San Antonio, Boston, and LA, paired with bold typography to clearly communicate the "One-Stop to..." message. Each post is designed to capture the essence of the destination, drawing attention through engaging colors and recognizable landmarks.
Video Collaboration: In addition to social media content, I collaborated with the video team to ensure a cohesive look across the campaign's commercials. I provided creative guidance on integrating dynamic animations into the logotype, enhancing the visual appeal and reinforcing the campaign’s theme in video format.
Overall, this campaign effectively communicated the ease of travel from PIA, emphasizing the variety of exciting destinations accessible with just one stop.
