This project encompassed the creation of a captivating donation brochure targeted at Bradley University alumni who attend Bradley sporting events. Serving as both the designer and lead art director, the objective was to design a visually striking and emotionally resonant brochure that encourages alumni to contribute to the university's athletic programs.
The brochure's primary focus was to convey the importance of alumni support for Bradley University's sporting events and the positive impact their donations have on the university's athletes and programs.
The design concept revolved around the integration of striking "frozen action" imagery of Bradley athletes, capturing their dedication, passion, and determination. Each full-page image depicted athletes in dynamic moments of their sport, creating an emotionally charged connection with the audience.
