For Barrett Chiropractic, I designed a series of print ads aimed at promoting spinal health and wellness. The campaign features visually engaging and humorous scenarios to emphasize the importance of taking care of one's spine from an early age.
The ads include memorable characters like Henry, a 73-year-old YMCA basketball star, dunking on his competition; Gerald, a retired breakdancer, impressing with his head spins; and Joyce, a powerhouse senior, changing a flat tire. Each ad pairs a striking image with playful headlines such as "That's BackTastic," "Feelin' Spine-A-Rific," and "Amazing Vert-A-Brawn," to draw attention and create a lasting impact.
As the graphic designer and layout artist, I ensured each ad conveyed the core message effectively while maintaining a cohesive visual style. The ads also highlight the benefits of chiropractic care, encouraging readers to visit Barrett Spinal Health & Wellness Center for a consultation.
This project showcases my ability to blend creative concepts with practical design skills, resulting in a compelling and effective print ad campaign.
